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| Get that ice: the Brunello Cucinelli store in Geneva |
Brunello Cucinelli has recently opened new boutiques in Geneva and St. Moritz. Situated not far from the shores of the lake, and perfect for anyone on a luxury skiing holidays, the shop in the Rue Céard suits with the elegant but subtle style that Geneva is known for. The simple unfussy concept of the Cucinelli stores, arranged over two floors, has been complemented with antiques and unique decorative pieces sourced from some of the many galleries and shops that cater to collectors and more general shoppers in the cobbled streets of the town centre.
In St. Moritz, the boutique has been inspired by beautiful landscapes of the Upper Engadine Valley. Natural wood plank floors and bleached wood panelling on the walls create a country chic look, neither too rustic nor too sophisticated, that blends perfectly with the timeless allure of the small but cosmopolitan town.
Meanwhile, Brunello Cucinelli continues its expansion in the Orient. Over the next few days, Cucinelli will be opening the Macao boutique in the Shoppes at Four Seasons and a second store at the Shenyang Charter Shopping Centre.
Located in what are among the most prestigious shopping malls of the two cities, the new flagship Brunello Cucinelli stores are introducing Italian fashion concepts and lifestyle to a new Chinese market. The elegant store interiors and meticulously arranged merchandise are bringing part of the life of Umbria and Solomeo to the Orient, merging it with the ancient local culture.
These openings are the continuation of the development plan for China, a country where the Solomeo-based brand already has a presence in four outlets.
With the new openings in Geneva, St. Moritz for those on luxury skiing holidays plus Macao and Shenyang for the Chinese luxury market, there are now 59 Brunello Cucinelli stores plus more than 1000 stores, on five continents, that offer pieces from the Cucinelli collections.
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