Perrier-Jouët unveils “Belle Epoque Florale Edition by Makoto Azuma” in Japan

Ring my Belle: the Perrier-Jouët
Belle Epoque Florale Edition

 Last night marked a new mile stone for Perrier-Jouët champagne House, with the international unveiling of Perrier-Jouët Belle Epoque Florale Edition by Makoto Azuma - the first designed Limited Edition of cuvee Belle Epoque, since the creation of its iconic anemones by Emile Gallé in 1902.

   The launch event took place in Japan, which has a strong historical relationship with the luxury house. 

  Created by a renowned floral Japanese artist Makoto Azuma*, Belle Epoque Florale Edition is a reverential homage to Emile Galle’s famous Art Nouveau design. This was originally inspired by Japanese art culture, and has become the iconic image of Perrier-Jouët artistic heritage through its prestige cuvee. Challenging the aesthetic boundaries, Makoto Azuma created a unique combined artwork, made of a single delicate botanical arabesque dotted with white Japanese anemones. The anemones recall the original 1902 design, which is further reinforced with a handcrafted motif of golden flowers on the bottle of Belle Epoque 2004**, carefully selected by Cellar Master Hervé Deschamps. 

  The artist explains: “‘I wanted to make something extraordinary, taking inspiration from the sensation of champagne inside the mouth, and the delicate movement of the ivy and leaves with a special attention and tribute given to Emile Gallé’s anemones”. 

  The unique Limited Edition was revealed as part of a very exclusive international event attended by over 150 media and VIP guests, at the most beautiful and traditional Japanese Happoen-garden at the heart of Tokyo city. Guests enjoyed an elegant and imaginative exhibition, telling the story of both Emile Gallé and Azuma Makoto in a creative and contemporary way. 

  Wallpaper Magazine has revealed the Perrier-Jouët Belle Epoque Florale Edition project within its third Handmade Edition. The partnership with the eminent design magazine includes the creation of a six page Bespoke concertina within this August print edition, while the Wallpaper iPad App will bring the project to life, making the feature interactive with video content.