Luxury and literature - Montblanc launches Jonathan Swift pen

Luxury brands are increasingly looking to associate themselves with culture, in particular arts and literature. Consider the arts prized launched by the literary Mamounia hotel in Marrakech or the fact that the London hotels such as the newly refurbished Savoy and the new Corinthia are employing a scion of the Blackwells bookshop family to choose the right books for their suites and public areas.

Swift to Satirise: the new
Montblanc Writers Edition

  One brand which has a long connection with literature, not surprisingly, perhaps, is Montblanc. As a brand firmly anchored in writing culture, Montblanc makes it its cultural duty to pay tribute to the most distinguished authors and luminaries who have shaped human thought with the power of their words. 

  With its Writers Edition issued every year since 1992, Montblanc remembers the literary icons of history and their legacies with exquisitely crafted writing instruments. The Writers Edition 2012 is dedicated to British-Irish writer Jonathan Swift: writer, poet and essayist often considered the most important prose satirist in the English language, and creator of the satiric masterpiece: “Gulliverʼs Travels”.

  The new writing instrument, available at a recommended retail price of £635.00 (including VAT), features a barrel made of black lacquer and is decorated with multi-layered inlays reminiscent of the ropes that were used to bind Gulliver at the beach of Lilliput island.

  The cap is made of precious black resin, and shaped like Gulliver’s tricorn – a typical tradesman three-cornered hat popular in the 18th century, and bears the signature of Jonathan Swift. A platinum-plated clip depicts the staircase the mayor of Lilliput had to climb to be able to talk to Gulliver, and the instrument’s delicately designed rhodium-plated 18K gold nib is decorated with an elaborate engraving showing the imperial army of Lilliput marching between Gulliver’s legs.

  The Montblanc Writers Edition 2012: Jonathan Swift fountain pen is only available in a strictly limited edition worldwide, and can be bought in Montblanc boutiques from August 2012.