Ladies and gentlemen, start your engines as the race is on for one lucky Hackett London customer to win an Aston Martin when they make a qualifying purchase from the new Hackett London Spring/Summer collection.
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| Speed with style: Hackett and Aston Martin join forces |
Hackett is proud to offer its customers the chance to win one of the world’s most prestigious sports cars, the Aston Martin V8 Vantage Coupe. There are four levels of entry, allowing customers who spend £200 or over the chance to win Aston Martin Racing merchandise.
This is just another example of the current trend for luxury brands to create collaborations. The opportunity to win Aston Martin and Aston Martin Racing experiences and merchandise, underlines the “Essentially British” credentials of Hackett London, believes the company.
Hackett customers who spend £350 or over in store will be entered into the draw to win an Aston Martin Experience driving day and £450 or over could win two VIP tickets to Le Mans to cheer on the Aston Martin Racing team. Every customer who spends £650 or over in a participating Hackett store, within the promotional period will be entered into the global prize draw where one person will win the ultimate prize, an Aston Martin.
This promotion celebrates the relationship between Hackett, Aston Martin and Aston Martin Racing, and allows Hackett customers the chance to win exclusive and rare rewards in return for making a purchase. The purchase linked promotion is running in over 70 Hackett stores and concessions in ten global markets, as follows: UK, Ireland, France, Spain, Germany, Netherlands, Belgium, Switzerland, Kuwait and UAE.
Hackett's Managing Director, Vicente Castellano, said, "This is our first global promotional campaign. Aston Martin has never before allowed one of its cars to be given away by a partner in this way. The race is truly on for Hackett customers to win these amazing prizes."
Hackett has appointed BSTREET London to run its first global retail promotional campaign. BSTREET's Creative Director, Kevin Exley added, “True British luxury and style have always been the inspiration behind Hackett London, so it seems fitting to offer customers a car built on the same defining qualities. Desired the world over, the Aston Martin V8 Vantage Coupe marries power, beauty and soul to produce a discerning example of modern automotive design.”
In addition, customers have a ‘once-in-a-lifetime’ opportunity for a VIP trip to Le Mans, side by side with the Aston Martin Racing team as it takes on the 24 hour endurance classic. A pair of VIP tickets is offered for two lucky winners which includes travel to Le Mans, France and accommodation. Long considered a true test of a car’s durability, the Le Mans 24-Hour race is the ultimate destination for aficionados of world-class motor car racing.
Other prizes include the chance for ten lucky winners to experience an exhilarating cross-country Aston Martin drive together with the rare opportunity to tour Aston Martin's state-of-the-art global headquarters and meet a senior member of the Aston Martin design team. In addition, 25 customers will win an Aston Martin Racing Kit bag by Hackett full of Aston Martin Racing merchandise prizes, the perfect prize for those with an appreciation for true style and motoring heritage.
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