Garrard, the world’s oldest jewellers, has entered into an exclusive partnership with the World Match Racing Tour (WMRT) to become the Official Jeweller and Silversmith.
The partnership with the world’s leading professional sailing series will complement Garrard’s rich heritage and association with important sporting events. Its hallmark can be found on internationally renowned trophies including the earliest existing sailing trophy, made by the firm in 1776; ‘Cumberland Cup’, followed by the America's Cup, the Cricket World Cup and the FA Premier League trophy.
As part of the three-year agreement, the ISAF Match Racing World Championship trophy will join this impressive list when a new Garrard-designed Tour trophy is unveiled at the season finale, the Monsoon Cup, in November. After which it will be on display at the jeweller’s flagship London store and other Garrard stores throughout the year.
The WMRT trophy represents a world-class tournament and is inspired by the Tour’s famous double sails logo, which proudly sits at the top of this magnificent piece. The unique design incorporates the power and swell of the ocean; waves spiralling upwards convey the pinnacle of great endeavour, a trophy for champions. Navy blue enamel and nautical rope details echo the sailing world and the sea. Made of sterling silver with partial gilt and enamel and standing at an impressive 60cms high, the trophy is befitting this internationally renowned Tour.
In celebration of the British Jewellery House’s partnership with WMRT, Garrard has created the Nautical Collection. Inspired by the brand’s rich maritime legacy, the collection features a selection of rings, bracelets and cufflinks that encompass various pieces of sailing finery. Designed for men, Garrard presents nautical style bracelets in ocean blue lapis with a sterling silver clasp emulating a sailors’ lanyard knot and double black-roped bracelets simulating the rigging on a traditional sailing boat. Boat cleats are reinterpreted into sterling silver in the white and black patterned rope bracelet, while cufflinks donned with celestial navigational stars, exemplify ancient mapping methods for mariners at sea.
From Tag Heuer and motor racing to Cartier and Polo as well as Rolex and yachts, luxury brands have long been associated with upmarket sports and this new collaboration makes sense for both parties.
Jim O’Toole, CEO of the World Match Racing Tour, said: “It’s a pleasure to welcome Garrard as a new partner to the World Match Racing Tour. Garrard has a rich, individual history with some great sporting associations and we’re delighted to become a part of that family. We’re in an exciting phase of growth on the Tour and we look forward to working closely with Garrard to cement their link to sailing by incorporating their brand into both the Tour and our global fanbase.”
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