Perrier-Jouët announces it has commissioned
London-based designers Glithero to create an installation and exhibition space
to be unveiled at Design Miami/ 2012 this December.
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| The toast of Design Miami: Glithero are to create a new design for Perrier-Jouët |
As part of its partnership with Design Miami/,
Perrier-Jouët invited Glithero to create a new design in honour of the House’s
Art Nouveau heritage. The result will be a unique piece presented in an
experiential environment inspired by the curvilinear forms and natural motifs
of Art Nouveau, a prominent theme at this year’s Design Miami/ fair.
Earlier this year, Tim Simpson and Sarah van
Gameren of Glithero visited the exclusive Maison Belle Epoque, the historic
Perrier-Jouët house, in Epernay France which houses no fewer than 200 original
works by some of the greatest Art Nouveau masters. It was there that the design
duo sought inspiration for a new piece which will debut in Miami.
“Going beneath
Perrier-Jouët’s Maison Belle Époque in Epernay you are struck by a sudden
change in atmosphere, of ultimate stillness, like entering a parallel world,”
explains Tim Simpson, co-founder of Glithero. “We are aiming to bring this
feeling of disorientation and timelessness to Design Miami/, to evoke the sense
of being so deeply lost in reflection that you question which version of
orientation is the truth.”
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| Light fantastic: Design duo Glithero at work |
This marks the first com-mission-ed piece by Perrier-Jouët as part of its
ongoing partnership with Design Miami/. In addition to the commissioned work,
Perrier-Jouët will be the official champagne sponsor of Design Miami/ serving
its exclusive prestige Belle Epoque cuvee champagne within the Design Miami/
Collectors Lounge and select VIP events during the week of the fair.
“As part of our new
partnership with Design Miami/, we are delighted to be also an active exhibitor
with the launch of a unique piece of design exclusively commissioned for the
fair and for Perrier-Jouët,” says Charles Armand de
Belenet, International Marketing Director for Martell Mumm Perrier-Jouët.
“Our long standing relationship with arts
and crafts makes
Design Miami/ an ideal forum to showcase our artistic heritage
in a contemporary way.”
Following Miami, Glithero’s work will become
part of the permanent collection of contemporary and historic Art
Nouveau-inspired pieces in the Maison Belle Epoque. Since its very first
artistic collaboration in 1902 with renowned French Art Nouveau artist Emile
Gallé, who created the anemone design of its iconic Belle Époque cuvée, the
house has continued to commission a roster of established and emerging
designers and artists including Daniel Arsham, Noé Duchaufour Lawrance and most
recently Makoto Azuma.
“Design Miami/ and
Perrier-Jouët share a passion for creativity and excellence,” says Marianne Goebl, Director of Design Miami/. “We are pleased to welcome them as a partner and thrilled that they will
present a new commission that introduces the Art Nouveau movement in a modern
design context.”
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