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| A Bigger Splash: the pool at the Beverly Hills Hotel |
Its
Bungalows have welcomed the likes of Marilyn Monroe, Elizabeth Taylor, John
Lennon and more while its design and luxury have made it one of LA’s most
enduring icons. Now the Pink Palace, as it’s known, is one hundred years old. When
The Beverly Hills Hotel opened its doors on May 12, 1912, two years before the
city of Beverly Hills was officially incorporated, it signaled the birth of the
community and became a cherished second home to generations of entertainment
names.
“Over
the past century, The Beverly Hills Hotel has become a second home to celebrity
icons, community leaders, social dignitaries and industry tycoons,” said Edward
A. Mady, regional director of West Coast USA and general manager of The Beverly
Hills Hotel. “As we turn 100 this year,
a variety of special offerings have been created to capture the mystique of
Hollywood’s past and present, and pay homage to our coveted heritage,” he adds.
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| Making an entrance: the famous front door |
The significance of this centennial year
includes a look ahead to the future with the start of a thoughtful refurbishment program in March of 2012
to enhance the vibrancy of the hotel.
“Through this loving and careful process, we plan to maintain much of
the building's originality while adding elegant and sophisticated new touches,”
says Mr. Mady. “The hotel’s signature banana leaves, green and white stripes
and famous pink exterior will remain a constant, while the lobby, Polo Lounge,
guestrooms, and famed pool and cabanas will be stylishly refreshed to make us
internationally relevant with today’s luxury traveler,” he adds.
To showcase its glamorous history, the
hotel will be offering a life-size photo gallery in the lobby. Furthermore, dining
surprises, a trove of packages and red carpet experiences will highlight the
hotel’s celebration all year long:
Dining
and Entertainment
- “Pop-Up 1912 Pricing”
Selected once a week in each dining venue, one lucky table will be randomly
selected to have their bill amount converted to 1912 dollars.
- 100-Year Anniversary “These Walls Are
Talking” Cocktail Menu at The Polo Lounge
and Bar Nineteen12, featuring anecdotal potables that include a 100-year
cocktail priced at $100 and served in an engraved collectible keepsake
glass coupe with 100-year design.
- Cocktail
favorites include The Rebel, inspired by the pants-wearing Marlene
Dietrich; The Recluse, a nod to Bungalow long-timer Howard Hughes, who
left his Cadillac parked next to the hotel for two years – long enough for
the tires to go flat and for plants to begin growing in and out of the
car; and The Norma Jean, featuring Dom Perignon by the glass presented in
loving memory of Bungalow resident Marilyn Monroe.
- Label Champagne; vintage menu covers sharing historic photos taken at The Polo Lounge, Fountain
Coffee Shop and Cabana Café; and a Happy
Birthday cake in the Polo Lounge.
Specialty
Packages
- The Centennial Celebration, offering luxury accommodations, two complimentary cocktails
from the “These Walls Are Talking” cocktail menu, keepsake 100-Year
candle and chocolate truffle box, and daily American breakfast for two.
Price begins at $660.
- The Little Legends Family Package for
young guests, featuring a kids’ red carpet arrival with photo shoot and an
autograph seeker, and complete with boa, sunglasses and top hat. Little Legends also receive a VVIP
welcome card, a choice of milk shake or ice cream sundae at The Fountain
Coffee Shop, a personalized chocolate star “Walk of Fame” amenity, and an
“I’m a Little Legend” 100-year
tee-shirt. Price begins at $610.
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