Customise your champagne bottle with Moët & Chandon

As luxury becomes increasingly about customization, Moët & Chandon, is enabling champagne lovers to become visually creative by inviting them to express their inner graffiti artist and to design their own bottle of champagne.

What's your pleasure? Moët & Chandon
allows you to customise your bottle

  Urban edge meets classic chic in the limited edition Moët & Chandon Rosé Impérial, complete with customisable bottle. “Tag your love, tag your Moët,” the company is urging us.

  In time for Valentines Day and to show-case the exclusive customisable bottle, Moët are hosting a pop-up shop in The Piazza, Covent Garden, London for four days – 11^th-14^th February, 10am-8pm. Visitors lucky enough to catch it will be able to experiment with the Moët & Chandon Rosé Impérial digital experience and purchase a bottle customised with their own message by a professional graffiti artist!

  Also available to buy from Waitrose and Selfridges nationwide, the Graffiti Love Bag includes everything needed for champagne drinkers to personalise their bottles including a white tagging pen to personalise the sleek bottle with their own special touch of graffiti magic. They can use the kit to convey whatever their message is: from “I love you” to “Let’s fly to Paris” or even to pop the question of a lifetime with a pop of the Moët cork – a “Will you marry me?” that can be handed down for generations. 

  Moët is inviting customers to give full reign to their graffiti artist talents and let their imagination run wild. Then, they can take their tags to the next level with Moët & Chandon Rosé Impérial online.  At www.moet.com/rose, they can virtually tag the street of their choice with Google Street View, an exclusive way to add a touch of graffiti chic to the streets, to create their own personalised Valentine’s Day invitations and to match their Moët & Chandon Rosé Impérial bottle.

  Finally, champagne fans can access the Moët & Chandon Rosé Impérial smartphone application via a simple QR code scan from their mobile phones. There, they can locate the nearest hotspots to drink Moët & Chandon Rosé Impérial champagne, discover the secrets of the world’s most loved champagne and share their customised photos with those they love.

  Customisation and hi tech – welcome to new world of luxury.